By DAVID M. SHRIBMAN
The route to Weare is winding and rolling. This is not tourist New Hampshire, though the trees sit thick in the forest, and here and there along the way — roads once traversed by the famous white-oak-and-ash Concord stagecoaches — are the stone walls that for centuries have been part of the landscape of central New Hampshire.
But stop in what passes for the center of town — Weare is a massive place, sprawling across fields and lakes — and pop into the squat brick library, sitting there behind the historical society and behind the American Legion hall. And there, near the recent acquisitions, is the librarian’s office. It is also the town’s newsroom.
When Weare, like so many communities across the country, lost its newspaper, Michael Sullivan — lanky, bearded, with the air of one of Daniel Webster’s constituents two centuries ago — whirled into action, creating a weekly “newspaper” that provides the civic connection that is so important to both rural and urban communities and that is so endangered in our time.
His paper — Weare in the World, a play on the town’s name, which you might think of as one of the five W’s of journalism — has a circulation of 320, and Sullivan, 50, is both subscription director and principal distributor, though his email list has 1,000 names and his Facebook feed reaches 600 people. Still, it is a small operation embodying a big principle: Newspapers are the sinews of our civic society, sometimes taken for granted when they are in business, always missed when they are gone.
It is not news that the newspaper business is in grave distress. Total daily distribution of newspapers in the United States was decimated, which is to say cut by 10 percent, between 2016 and 2017 alone. Yes, online news consumption has grown. But the average visitor to a newspaper website spends about 2 1/2 minutes. It takes longer to order and receive a cup of coffee, which in many places costs more than the daily newspaper.
Things are bad all over. Across the border in Maine, the Portland area still has a newspaper but is facing a shortage of carriers. “Many forces are working against the newspaper business these days,” wrote Lisa DeSisto, the publisher of the Portland Press Herald, listing “readers consuming news for free on the internet, the new tariff on Canadian newsprint driving up the prices that publishers pay for paper, and now this labor shortage.”
Weare had a paper until recently, but the last edition of the Community News carried this grim message: “After getting the paper to print, energies will be focused on paying outstanding bills before formally dissolving the nonprofit organization.” Many other newspapers, including the one for which I serve as executive editor, are nonprofits, though not by choice.
Sullivan is a polymath. Besides his duties as librarian and editor, he runs the town cribbage group, teaches origami, performs kiddie music for school sing-alongs and is an accomplished juggler.
Indeed, juggling is precisely what he does, but not for fun or (non) profit. He never went to journalism school, nor attended a single class in the craft. But he believes his little paper — usually four pages, with an occasional ad for events such as Thursday’s upcoming lawn dance party that serves as the kickoff for the summer reading program — is essential reading in town, and essential for the town.
That’s especially so in a place like centuries-old Weare, named for the community’s first town clerk and a place where the official Town Report lists all the births in town. But its 9,000-odd people are distributed in an area almost identical to that of Pittsburgh, which has more than 30 times as many people.
“There is no sense of community in a lot of places, and everybody is becoming less local,” Sullivan said in a conversation in his cramped office. “The old local newspaper did things as simple as saying when the zoning board was meeting. Nobody does that if there’s no newspaper.”
There hasn’t been a town crier in Weare for centuries, though you might think of Sullivan as a modern-day version. A lot goes on in small New Hampshire towns, and the newspaper remains the best place to find that out, especially because internet service is not universally available here. “The senior lunch group didn’t know there was a senior exercise group,” said Sullivan, “and the senior exercise group didn’t know that there was a senior lunch group.” Now they do.
Sullivan’s paper doesn’t cultivate much of the adversarial spirit endemic to big-city newspapers, but there doesn’t seem to be much hunger for that here, only a sense of relief that there is a newspaper at all.
“We’re in the rural part of New Hampshire, and without a local, local paper it’s hard for people to get information,” said Patti Osgood, the community-relations coordinator for the local school district. “This is a great public service and now people look to it. It’s been a wonderful way to create a sense of community where there’s no natural gathering place.”
Plus, there’s a crossword puzzle on the back that Sullivan creates himself. The clue for 30-Down early this month reads like this:
“— expresses that which cannot be put into words.”
It’s a quote from Victor Hugo. The answer is “Music,” which fits nicely in the five squares at the far-left lower corner of the puzzle. But what really cannot be put into words is the contribution a daily newspaper makes to a community — yours and mine, wherever you live and, thanks to Sullivan, in Weare itself.
David M. Shribman is executive editor of the Post-Gazette ([email protected], 412 263-1890). Follow him on Twitter at ShribmanPG.
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