Eagle Times Staff
CONCORD, N.H. – On Aug. 17, 1934, the New Hampshire Liquor Commission (NHLC) opened its doors and served its first customers. Now, 90 years later, NHLC is one of the nation’s top 10 retailers and one of the most progressive and profitable of the nation’s 17 control states, serving more than 12 million customers each year and delivering billions of dollars to the state of New Hampshire to support essential services. NHLC is toasting its 90th anniversary this August with the “90 Years of Cheers” campaign, celebrating its history and impact on the Granite State. The year-long campaign offers customers the opportunity to win high-value prizes, including 90% off in-store coupons, VIP concert packages, an outdoor kitchen remodel, tickets to the Daytona 500 and NH Liquor & Wine Outlet gift cards. Customers will also receive special discounts on their favorite brands. To learn more, visit 90yearsofcheers.com.
“As we celebrate this remarkable milestone, it is gratifying and humbling to look back on our track record of success, innovation and community impact,” said NHLC Chairman Joseph Mollica. “We have built a nationally recognized brand — operating 65 NH Liquor & Wine Outlets and serving more than 12 million customers each year — delivering billions of dollars to the New Hampshire General Fund to support essential state services and programs. We have been named the best control state in the country, we have been recognized as the most progressive and profitable control state, and we have worked with our broker partners to generate millions of dollars to support nonprofit organizations throughout New Hampshire: our success and impact speaks for itself.”
As part of its “90 Years of Cheers” campaign, NHLC will offer a variety of prizes for consumers to win when they spend $90 or more at select NH Liquor & Wine Outlets. Customers will have the chance to receive 90% off in-store coupons, NH Liquor & Wine Outlet gift cards valued at $10, $50 and $100, and prizes such as Chateau Ste. Michelle-branded Bluetooth speakers, NH Liquor & Wine Outlet swag and more. In addition to their winnings, customers will also be automatically entered to win a bimonthly grand prize, which includes items such as a four-season package at Loon Mountain, a VIP Hampton Beach Casino Ballroom concert package, $400 worth of Live Nation concert vouchers, Boston Bruins tickets and jerseys, an outdoor kitchen makeover and more.
Brand teams will travel to select NH Liquor & Wine Outlets twice a month, giving customers across the state the opportunity to take part in the program. Every customer that spends $90 at NH Liquor & Wine Outlets can also enter to win one of the grand prizes by simply submitting a copy of their receipt online. To view the schedule and enter the giveaway, visit 90yearsofcheers.com.
In addition to great prizes, NH Liquor & Wine Outlet customers can purchase limited edition products and enjoy special pricing on products like Grey Goose Northern Lights, Caymus Napa Valley Cabernet Sauvignon, Maker’s Mark Kentucky Straight Bourbon Whiskey, Jameson Black Barrel Irish Whiskey and more.
“From traveling overseas to source premium Irish whiskeys and craft tequilas to tasting some of the world’s finest wines and spirits with winemakers and distillers from all over the globe during our annual showcases, it truly has been ‘90 Years of Cheers’ — and what better way to celebrate than with exciting prizes and the chance to save up to 90% off in our Outlets,” Mollica continued.
To learn more about NHLC’s 90th anniversary celebration and its history, visit 90yearsofcheers.com.
