Vreni Gust has been promoted to vice president, chief marketing officer at Bar Harbor Bank & Trust. As CMO, she leads the coordination and delivery of all marketing, advertising, social media and public relations activities across the bank’s three-state service area of Maine, New Hampshire and Vermont. She works closely with partners across the bank’s business lines and footprint to promote the bank’s spirit, philosophy, dedication and general direction.
“Vreni has been a valuable member of the marketing team for many years and is a recognized leader at the bank,” said Curtis C. Simard, president and CEO at Bar Harbor Bank & Trust. “Her promotion to chief marketing officer is well deserved, and I look forward to our successes together.”
Gust has been with the bank for nine years. She began as a marketing brand specialist in 2016 for Lake Sunapee Bank, which was later acquired by Bar Harbor Bank & Trust. She was promoted to assistant vice president, marketing coordinator in 2017 and then to vice president, product & segment marketing manager in 2018. Before her tenure at the bank, she served as event coordinator for Enfield Shaker Museum and events and administrative coordinator for the Hanover Area Chamber of Commerce, which now operates as part of the Upper Valley Business Alliance.
She earned a Master of Business Administration from the Isenberg School of Management at the University of Massachusetts Amherst. She earned a Bachelor of Fine Arts degree from Alfred University. Gust is also a graduate of the Northern New England School of Banking.
She is active in her community and serves on the Young Bankers Committee for the New Hampshire Bankers Association. She previously served as a board member and Application Review Committee Chair for Upper Valley Habitat for Humanity and as an ambassador for Upper Valley Young Professionals.
Vreni, her husband, Matt Young, and their two children reside in White River Junction, Vermont.
For more information about Bar Harbor Bank & Trust, visit barharbor.bank or call 888-853-7100.
